MEN VERSUS WOMEN SPORTS COVERAGE AND POPULARITY Case Study

MEN VERSUS WOMEN SPORTS COVERAGE AND POPULARITY - Case Study Example This was about 13hours higher in comparison to the women’s coverage. Men in most cases tend to perform extremely well in various games. This boosts the reporter’s morale towards covering most of men’s games. In the summer Olympics in 2008 as well as the preceding years, there emerged improved air time coverage with both men and women almost getting equal air time coverage. About 46.3% of airtime coverage went to women in this year, a decrease from the previous year 2004 when the coverage was 47.9%. Nevertheless, coverage of women sports events improved heavily towards the socially acceptable sports for women. The socially accepted sports are always attractive as these sports involve minimal clothing hence women can be easily displayed as physically attractive. These kind of sports, even though are highly ranked in the media coverage among the women are not morally acceptable in the media fraternity. This research paper explains the impact of media coverage in com parison to men and women sports coverage and popularity. Women who normally take part in sports that involve either power or hard body contact are more often unlikely to receive media coverage. This is due to the stereotypical assumptions involved with these kinds of feminine events thus there is reduced women sports coverage. ... The 2010 Olympics aptly inclined towards men coverage thus rendering it biased. Most of the winter sports by their nature generally provide women with fewer opportunities to capture various sports. The make-up of the spectators whom NBC normally targets to please provides a more complex narrative than mere pandering to male sports fans for the summer Olympics in 2008. Women spectators over 18years of age in the recent Olympic Games have lost the media coverage with only 49 per cent total viewers attending while the rest are women. This reduces the lively participation by the women in these games due to the feeling of being neglected by the fellow women spectators. This in turn reduces the women sports coverage popularity in women’s sports participation fields. The sports world is almost entirely divided between men’s and women’s groups. The men’s sport has nonetheless, always dominated all forms of broadcasting coverage despite the fact that women as well competes in those exact similar sports in an increasingly professional level. The sports coverage revolves around newspaper, broadcasting, news coverage, reports and internet articles in the media houses. In United States for example, women’s sports receive a total of 1.65 of the total sports airtime on both the local, national and sports media giants such as ESPN. This is as well experienced in Australia media houses in relation to the popularity of men’s coverage in sports in relation to women’s. In Australia the situation is even demeaning with women’s sport coverage receiving only 9 per cent in relation to men’s coverage and airtime which is at 81 per cent. In the written press the numbers are always

"IS WAL-MART GOOD FOR AMERICA" Assignment

"IS WAL-MART GOOD FOR AMERICA" - Assignment Example The decline of Rubbermaid in the period of 1994 to 2004 began when price of resin increased, and Wal-mart could not afford the new prices. In addition, reductions for products in the market influenced sale of Rubbermaid assets to Newell and the subsequent loss of jobs. In response, Wal-mart attested against Five Rivers. However, the company won the case. The outcome made Five Rivers more competitive and facilitated reevaluation of import duties that resulted in increased Chinese prices. I am surprised to discover the aggressiveness of Wal-mart in production and distribution of low-cost products. Specifically, I am perplexed about the innovative ideas of global sourcing concept and how the firm manages to influence prices of other commodities in America. Wal-mart strategies are fair yet they adversely affect other producers. However, in the context of buyers the tactics avail cheap goods for everyone. It is providing a broad range of products at rock-bottom cost taking into consideration the prevailing economic situations (Boone 2012) Wal-mart should embrace a collaborative management approach and diversify its production mechanisms to balance the needs of different stakeholders and workers. Wal-mart should train and involve workers in supply chain

Issues in Contemporary Real Estate Development Research Paper

Issues in Contemporary Real Estate Development - Research Paper Example As a developer, initially, after the agreement of not taking up any old projects on the site, it is important for one to go through the general issues with regard to the project and the real estate developer. In the given project, one has to go through an initial windmill and attempt to understand and propose the various measures that one can take in the development of the stated land. One of the most interested parties in the development of this project is a school located in Chicago, Illinois. .However, the school itself has the idea of turning green and this is completely different from the strategies that the windmill had in the initial stages. There are different statutory implications of purchasing the land, such as the local government of the area may not have wanted the land to get altered in a manner through which it would turn green. The effect on the site, later on, is that water resources may lack to be maintained in the land In order to operate on the land, the school has to fill out various applications. One of the applications that the school has to take seriously is in form of a title deed. The deed shows the various signatories to the land and that they are the rightful owners of the property. Collateral is another important agreement that one has to take up. This is from the fact that the previous owners of the land may have done some damage on the land that may have various health implications especially keeping in mind that the new tenants of the land are schoolchildren. Seeing as the school intends to utilize the land as a green project, there are various measures that they ought to take in order to make it habitable to their specifications.  

Legal and Ethical Considerations in Marketing, Product Safety, and Research Paper - 1

Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property - Research Paper Example This particular industry is quite sensitive industry. The ethical issues in the marketing and advertising, intellectual property and regulation of product safety are discussed below. Marketing and advertisement is an effective communication tool that helps an organization to communicate with the end customers regarding the introduction of new product. First of all, several pharmaceutical companies implement competitive pricing strategy and promote their drugs and several products in economic price level compromising with the quality of the products. It can actually affect the health of human beings as several side effects of these drugs can create several problems in body. Secondly, the organizations used to provide emotional adverts and wrong information about the products. It is quite unethical to provide this wrong information. Thirdly, CompCare the subsidiary of the PharmaCare used to and market specific products although the compounded materials were not supposed to sold in bulk . Wrong information about client list, quality issues of drugs and price war between the organizations can be considered as the major ethical issues in marketing and advertising. ... In terms of the regulation of the products safety, the organization faces several critical issues. Providing drugs in low price level to the people of low income group without considering the quality aspect can be considered as one of the ethical issues. Inadequate quality of the pharmaceutical lab can be considered as one of the major issues in the product safety regulation. Inadequate composition in several drugs became issues for the PharmaCare. 2. Argue for or against Direct-to-Consumer (DTC) marketing by drug companies Direct-to-Consumer has considered a one of the important marketing communication tools for several healthcare or pharmaceutical organizations. This DTC marketing process is quite useful and can help the society to overcome several challenges. It is true that advertising and promotion is important for each and every organization to create awareness about the products and services in the minds of the target customers (Doern & Prince, 2012). It is true that the pharm aceutical companies provide effective solutions to several critical diseases that can take away the priceless lives of human beings. After strong research and hard work, the pharmaceutical companies succeed to make a solution to these diseases. Therefore, it is the responsibility of the governments and several public bodies to increase awareness about these drugs that can ensure good health and safety of the mankind. DTC can be considered as an effective marketing communication tools. It is true that several organizations used to follow unethical steps in order to maximize business profits. But, it is true that the society and community cannot get benefits until and unless the people within the society cannot get aware about

Germany and the Germans class Essay Example | Topics and Well Written Essays - 250 words

Germany and the Germans class - Essay Example Although honesty is considered a good quality in America, it is often the case that conversations lack directness, because Americans do not want to appear blunt and impolite. Environmental awareness is a second stereotype that I believe to be accurate and good. Germans have strict rules about recycling trash and biodegradable packaging. Moreover, their cars are fuel-efficient. I picked this trait, because protecting nature is a positive characteristic. Even though there seems to be a change in America towards a more environmentally friendly culture, I still think that Germans are more advanced in that field. The third and last stereotype that I believe to be accurate and positive is that Germans are often portrayed as rule abiding. For example, many German pedestrians respect traffic rules and will not cross the street, when the traffic light is red, even if there are no cars in sight. This is a positive trait, because it makes everyday life more civilized and safer. Americans also respect laws; however, I am of the opinion that Americans sometimes have a tendency to ignore certain laws if they believe that it does not make sense to follow the rules, such as waiting at a red light, even though the street is

Graduate Career Essay Example | Topics and Well Written Essays - 1000 words

Graduate Career - Essay Example Serving in the ministry whether in Nigeria or in their foreign missions is okay with me but I would wish to work abroad. I am a person who likes travelling and meeting new people and this job would offer me the best chance to do that. I believe I am well suited to perform tasks in the ministry basing this on my academic credentials. I am currently pursuing a bachelor degree at Greenwich University, London in Politics and International Relations to end in 2012 and I also have a Diploma in Law acquired in 2005 from Ahmadu Bello University, Zaria, Nigeria. The Ministry of Foreign Affairs in many occasions deals with political assignments between countries (Ministry of Foreign Affairs, Nigeria 2011). This is basically the role that is centred in international relations and the other part of my degree covers this fully. The ministry also acts accordingly through the understanding of international law and that of the land i.e. Nigeria. In this regard my law diploma comes in handy to offer the required background knowledge. It is important to note that this position will require me to have ample experience in international relations of which am short of. My plan in order to eliminate this gap is to apply for internship programs in related areas within the time I will be doing my degree. Hopefully it will be a foreign affairs ministry or other relevant organization. The current employment state has been plagued with institutions and organizations asking for experience from job applicants mostly ranging from 2-5 years. I therefore seem to have quite a mountainous task to clock the minimum experience requirement for the current job market. The other huge requirement lies with the need to acquaint myself with a number of languages that come in handy in the international platform like French and Spanish among others (Vsesoi?uznoe 2006). Language barrier is the biggest obstacle when dealing internationally and one needs to have knowledge of as many languages as possible. Lo oking back at the passion I have for this kind of job, I believe the task ahead is achievable with the required amount of effort and dedication. Applications are sent in their thousands to the ministry and to get an appointment one needs to have skills and experience that offer a considerable level of competitive edge. On the side of skills am planning to enrol in a law class to further my diploma in a college in London particularly to study International Law. World Vision International The world has been dogged by many challenges ranging from poverty, disease and natural disasters (Jones 2006). It is here that World Vision International comes in to alleviate people from such suffering by offering the necessary humanitarian assistance and advocacy (World Vision International 2011). In community development initiatives World Vision concentrates more on poverty and people’s welfare more so that of children. This Non-governmental Organisation is the other that I wish to join aft er my graduation. It is centred on helping the less fortunate in the society and the world at large. I am a charitable person and it is my wish to see the world being a better place through my direct efforts. World Vision in this case offers the best platform for me to exploit my knowledge and expertise in helping these kinds of people. I may wish to concentrate more on the African plight and Nigeria in particular. Helping people who are in need and enabling them to cross to some level of comfort is the

Product Standardization Strategy of Starbucks Case Study

Product Standardization Strategy of Starbucks - Case Study Example The rise of multinationals such as Starbucks came with the advent of globalization, where trade restrictions were eliminated. Doing businesses in most countries abroad became much easier than before. Government regulations are more relaxed and tariffs were reduced or totally eliminated. These developments have given chance to big companies in the developed countries to capture bigger markets including the Third World. This has given rise to the issue of how to standardize product internationally and at the same time adapt to the individual idiosyncrasies of each country. Multinational firms such as Starbucks face this type of dilemma.   Product standardization is the introduction of domestic products internationally with a little or no modification (International Product Decision). Product standardization is done in commodities such as shoes. Multinational shoe firms such as Nike, Adidas and Reebok release shoes that are sold across different countries. The other way of marketing product is through adaptation. If the firm spouses this marketing strategy, it adapts domestic product to suit the foreign market. Product modifications are done. They can be specifically designed for foreign markets.   It is believed that ‘global marketing of standardized products can, however, lower operating costs, and with effective coordination exploit a company best product and marketing ideas† (Powers). One of the benefits of standardization is it allows current technology to adapt products and services to the local needs and wants. â€Å"It is also possible to tailor standardized strategies for different worldwide segments that exist cross-nationally† (Powers).